Global Rehydration drink sales reached a value of $53.01 billion in 2018 and are expected to grow at a CAGR of 7.20% to reach $86.01 billion by 2026, according to Allied Market Research.
Splash Beverage Group, Inc.(OTC: SBEV) is innovating the beverage industry with delicious, natural and healthy drinks that delight the body and inspire the mind.
Splash Beverage Group specializes in manufacturing, distribution, sales & marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments which they believe leverages efficiencies and dilutes risk.
SBEV believes its business model is unique as it ONLY develops/accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation.
The coronavirus isn’t stopping Splash Beverage Group, Inc. from growing, as the Company announced that it has secured distribution and Manufacturing capabilities in Greater China for its hydration and recovery brand TapouT Performance and distribution for its brand SALT Naturally Flavored Tequila by entering into a distribution agreement with China-based American Software Capital (“ASC”) (www.Softbankglobal.com/en/).this move was both strategic and necessary.
Eye-capturing packaging and product promotion through innovative advertising as well as introduction of novel flavors is enhancing the value of Rehydration drinks;
Use of online platforms to purchase Rehydration drinks has especially provided a major boost to the market, prompting companies to invest in enhancing their digital marketing platforms. The company recently announced the launch of Qplash.com, the Company’s online retailer catering to consumers and businesses alike in the CPG (consumer packaged goods) space with a primary focus on beverages.
The Company believes that Qplash.com will benefit from its wide-net approach, selling products on its website via hosting by Shopify, Amazon, and Walmart, with others being explored, allowing Qplash to reach an immediate pool of millions of potential customers. The site currently offers 350 individual SKUs with an objective of tripling its offered items by the end of 2020. Initially Qplash.com will focus on the beverage sector, fitness and nutrition but plans to branch out into related products immediately.
Qplash is headed by Jeremy Reichmann (Division President), Albert Reichmann (VP of Operations), Seth Yanofsky (VP of Development), and Daniel Braun (VP of Sales), and has a combined 30+ years in the ecommerce space selling across multiple sales channels, such as direct website, Shopify, Amazon, WalMart, Ebay, Facebook, Google, and various other marketplaces. The Company believes that the team’s extensive knowledge of e-commerce, and e-commerce marketing will allow the division to tap into a multi-billion dollar industry that is still soaring.
TapouT is an international lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. TapouT beverages include a complete line of high-performance sports drinks. TapouT Performance and TapouT Hybrid both feature a 3-in-1 advanced performance formula that delivers hydration and cellular recovery benefits. TapouT performance drinks restore what the body loses through physical exertion with 12 key vitamins, 68 minerals and all 5 electrolytes.
Consumption of Rehydration drinks has significantly augmented since the beginning of the 21st century as they enhance physical performance during any strenuous outdoor activity, most particularly during sports.